Duration - 45 day's

This course teaches the SEO (Search Engine Optimization) part of Internet Marketing in depth. Students are taught and trained in each and every aspect of On-Page and Off-Page Optimization, its techniques and tricks, which are needed to get good rankings on organic search on all Search Engines like Google, Yahoo, MSN, Bing etc.
Introduction to SEO:
Keyword Research
What Is a Search Engine?
How Search Engine Works
Site Analysis
Navigation/Site Structure Analysis
On Page SEO Optimization:
Title Tags Optimization
Meta Tags Optimization
Heading Optimization
Image Optimization
Links Optimization
Content Optimization
Web Design Audit
Web Site Audit
W3C Testing and consulting
Canonicalization
301/302/404 Page Optimization
Redirections
Structured Data and Rich Snippets
Blog Creation
Google/Bing Webmaster Tools
Webmaster Setup
what is sitmap/Sitemap Creation
Robot file development and uploading
What are robots/Crawler
Page Load Time Testing
Off Page SEO Optimization:
Search Engine Submissions
Google Places Setup (Including Images, Videos etc)
Optimize Local Listings (Bing, Yahoo etc.)
Optimize listings on Local Directories
What is Backlinking
How Links and Linking Work
What are Inbound and Outbound Links
Dofollow and Nofollow
Social Networking profile creation
Links from Free Directories & B2B portals
Forum Posting and Commenting
Directory Submission
Article Submission
Press Releases Submission
Photo sharing (Flickr, Photobucket)
E-Book Submissions
Shopping Feed submissions (Google Base)
Free Classified Ads
Squidoo, Hub Pages
Social Bookmarks Created
Video Optimization
File Sharing
RSS Submissions
Blog Submission and commenting
Social Media Marketing and Optimization
Overview
SMM Tools
Micro blogging
Twitter Optimization
Linkedin Optimization
Facebook marketing and optimization
FBML Overview
Social Media Groups
Social Media Advertising
Pay Per Click (SEM)
Search Engine Marketing Overview
Keywords Research
Landing page Optimization
Competitor Analysis
Bid Management
Campaign Management
Ad Copy Writing
What CPC, CPM, CTR
Conversion Setting and Optimization
Overview of Google Adwords
Adwords Policies Overview
Overview of YSM
Overview of MSN AdCenter
Overview of Facebook Advertising
Overview of Linkedin Advertising
Web Analytics
Overview of Google Analytics
GA code installation
Goal Setting
Advanced Segmentation
Dashboard Overview
What is visits, Visitors, Page Views and Bounce Rate
Visitor Loyalty
Content Overview
Event Tracking Overview
Custom Reporting
In Page Analytics Overview
Digital Asset Optimization (DAO)
What is DAO
Web 2.0/3.0
Video Marketing and Optimization
Content Marketing
Image/Photo Optimization
Branding/Brand Promotion
Slide Share Marketing
Doc/PDF/PPT Marketing
SEO Reporting and Project Management
site report
Rank Report
Analytics Report
Site Audit Report
Keyword Research Report
On Page SEO Report
Off Page SEO Report
Conversation Report
On Going Consultation Report
small seo tools