Digital
web development indore
Marketing

Duration - 3-5 Month's

If you are a Business Owner, a Sales & Marketing professional or a Student who is serious about learning Digital Marketing for personal or organizational growth then This course is for you One Training Program - 5 Certifications
Digital Marketing Overview
What is marketing?
What is digital marketing?
Understanding Marketing Process
Why Digital Marketing Wins Over traditional Marketing ?
Understanding Digital Marketing Process
Increasing Visibility
Visitors Engagement
Bringing Targeted Traffic
Converting Traffic into Leads
Retention
Performance Evaluation
Website Planning & Creation:
Understanding Internet
Difference between Internet & web
Understanding websites
Understanding domain names & domain extensions
What is web server & web hosting
Different types of web servers
Different types of websites
Planning & Conceptualising a Website
Booking a Domain Name & webhosting
Adding domain Name to web Server
Adding webpages & content
Adding Plugins
Building website using CMS
Identifying objective of website
Deciding on Number of Pages Required
Planning for Engagement Options
Creating Blueprint of Every webpage
Search Engine Optimization(SEO)
What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Google Operator
On Page Optimization:
What are primary keywords, secondary keyword and tertiary keywords?
Keywords optimization
Content optimization & planning
Understanding Your audience for content planning
What is the difference between keywords stuffing & keyword placement
Internal linking
Meta tags creation
Creating Webpage in HTML
Using google webmasters tool & website verification
Sitemap creation & submission in website & webmasters
How to write an optimized content
How to write a content for article, blog and press release
Off Page optimization
What is domain authority?
How to increase Domain authority
What are back links?
Types of back links
What is link building?
Types of link building
Do’s and Dont’s of link building
Link building strategies for your business
Easy link acquisition techniques
Web Analytics
Overview of Google Analytics
GA code installation
Goal Setting
Advanced Segmentation
Dashboard Overview
What is visits, Visitors, Page Views and Bounce Rate
Visitor Loyalty
Content Overview
Event Tracking Overview
Custom Reporting
In Page Analytics Overview
Google places optimization
Classified submissions
Using H card
Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD
Social Media Marketing
What is social media?
Understanding the existing Social Media paradigms & psychology
How social media marketing is different than others
Forms of Internet marketing
Facebook marketing
Understanding Facebook marketing
Practical session
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising
Understanding facebook best practices
Understanding edgerank and art of engagement
Practical Session
Linkedin Marketing
What is linkedIn?
Understanding LinkedIn
Company profile vs Individual profiles
Understanding Linkedin groups
How to do marketing on LinkedIn groups
Linkedin advertising & it best practices
Increasing ROI form linkedIn ads
Linkedin publishing
Company pages
Adv on linkedIn
Display vs text
Twitter Marketing
Understanding Twitter
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
How to do marketing on Twitter
Black hat techniques of twitter marketing
Advertising on Twitter
Creating campaigns
Types of ads
Tools for twitter marketing
Twitter Advertising
Video Marketing
Understanding Video Campaign
Creating 1st Video Campaign
Importance of video marketing
Benifits of video marketing
Uploading videos on video marketing websites
Using youtube for business
Developing youtube video marketing Strategy
Bringing visitors from youtube videos to your website
Creating Video ADgroups
Targeting Options
Understanding Bid Strategy
Email Marketing
What is email marketing?
How email works?
Challenges faced in sending bulk emails
How to over come these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s & a glimpse of how to use them
Improving ROI with A/B testing
Lead Generation For Business
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise- Creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing
PPC Advertising Google Adwords
Google Adwords Overview
Understanding inorganic search results
Introduction to Google adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google adwords account
Understanding adwords account structure
Understanding Adwords Algorithm
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Creating Search Campaigns
Types of Search Campaigns - Standard
All features, dynamic search & product listing
Google merchant center
Creating 1st search campaign
Doing campaign level settings
Understanding location targeting
Different types of location targeting
What is bidding strategy?
Understanding different type of bid strategy
Advanced level bid strategies
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options using tools
Creating adgroups using tool
Understanding keywords
Creating ads
Tracking Performance/Conversion
What is conversion tracking?
Why is it important
How to set up conversion tracking
Adding tracking code in your website
hecking conversion stats
Optimizing Search Campaigns
How to optimize campaigns at the time of creation?
Optimizing campaign via adgroups
Importance of CTR in optimization
How to increase CTR
Importance of quality score in optimization
How to increase quality score
Importance of negative keywords in optimization
Evaluating campaign stats
Optimizing with conversion report
Optimizing with keywords
Optimizing performing keywords
Optimizing non performing keywords
How to decrease CPC
Analyzing your competitors performance
Creating Display Campaign
Types of display campaigns All features, Mobile app, Remarketing, Engagement
Creating 1st display campaign
Difference in search & display campaign settings
Doing campaign level settings
Understanding CPM bid strategy
Advance settings
Ad-scheduling
Ad-delivery
Understanding ads placement
Creating diff. adgroups
Using display planner tool
Finding relevant websites for ads placement
Creating text ads
Creating banner ads using tools
Uploading banner ads
Optimizing Display Campaign Remarketing
What is remarketing?
Setting up remarketing campaign
Creating Remarketing lists
Advanced Level list creation
Custom audience
Google Analytics
Overview of Google Analytics
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate
How to set up funnels in goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via
Google analytics
What is link tagging
How to set up link tagging
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
Online Display Advertising
What is online advertising?
Types of Online Advertising
Display Advertising
Banner ads
Rich Media ads
Pop ups and Pop under ads
Contextual advertising
In Text ads
In Image ads
In video ads
In page ads
What are Payment Modules?
Companies that provide online advertising Solution
Tracking & Measuring ROI of online adv.
Assignment on allocating funds to various
Different Online advertising platforms
Creating Banner Ads Using Tools
Ecommerce Marketing
What is ecommerce?
Top ecommerce websites around the world & it's scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce and setting up an ecommerce store on WordPress.
Affiliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites.
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website.
Mobile Marketing
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of mobile marketing
Key industry terminology
Creating mobile website through wordpress
Using tools to create mobile websites
Using tools to create mobile app
Advertising on mobile (App & Web)
Targeting ads on Apps
Targeting ads via location
Targeting ads on search engine
Content Marketing on mobile
Mobile strategy-segmentations option targeting and differentiation
Mobile marketing mix
SMS marketing
Creating mobile application
Uploading mobile app in Android
Content Marketing
What is Content marketing?
Introduction to content marketing
Objective of content marketing
Content marketing step strategy building process
types of content with examples
How to write great compelling content
Keyword research for content ideas
Optimizing content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog
How to market your content?
Understanding online influencers
ways to connect with online influencers
unique ways to write magnetic headlines
examples of magnetic headlines
How to increase opt-in email list with content marketing with examples
Case study on content marketing
Online Reputation Management
What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
Online reputation management Commandments
ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by Step guide to overcome negative online reputation
Best examples of online reputation management
Affiliate Marketing
What is affiliate marketing?
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from
India’s top affiliate agencies
Some of the top affiliate network in the world
How to get approved as an affiliate by world’s top affiliate company-commission junction
Adsense & Blogging
What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your blog
Creating blogs
make money with adsense